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Why Personal Brand is important


Personal brand is absolutely everything. It's what people are saying when someone isn’t in the room. It is everything stand for - both inside and outside of work. Personal brand is important and unique. It shouldn't be something taken lightly. A personal brand isn't a "nice to have", it is a necessity. Personal branding is the conscious crafting of a person’s public identity, which includes their image, their story, and their position within particular communities. Branding is deliberate, but it doesn’t have to be inauthentic. In fact, personal brands best succeed when they’re perceived as genuine self-expressions (Smith, 2023).

Personal Branding Tips 

This may be the most time-consuming and difficult step for most people because it involves diving deep and exploring core values, beliefs, passions, and mission, as well as looking at what makes different and laying out experiences. Once it’s done brand statement could be created a short, cohesive explanation of who, and what sets apart. The brand serves as a guide for brand identity. 

Make sure existing social media accounts or other online marketing channels are professional and align with brand identity. Unprofessional images, posts, or comments can be a red flag to audience and potentially sabotage the brand. And don't assume that personal social media accounts won't affect brand. If personal accounts are drastically different from professional accounts, people will perceive as inauthentic - which leads us to the next point. 

Follow relevant influencers who have a lot of followers, share good content and have a consistent brand. Engage with them by sharing, commenting on and liking their content. This is a good way to get the name out, network with similar people and build credibility. Follow competitors too. This gives an idea of what they're talking about and may offer bits of inspiration. 

Consistency is key in branding. Post consistently, use a consistent voice, and use consistent fonts, colors, and images. Consistency fosters reliability which fosters trust (Thunderbird School of Global Management Team, 2021).


                                       Conclusion



A personal brand statement is a couple of sentences that highlight unique skills and experience. It's meant to be a quick introduction to people who discover online because it summarizes what can offer them. Basically, it's a catchphrase, tag line, or elevator pitch as a professional individual (Osman, 2023)



 References

Osman, M., 2023. Top 10 Personal Brand Statement Examples To Follow. [Online]
Available at: https://blog.hubspot.com/marketing/personal-brand-statement-examples#:~:text=A%20personal%20brand%20statement%20is,you%20as%20a%20professional%20individual.
[Accessed 15 04 2024].

Smith, M., 2023. Personal Branding: The What, Why, and How. [Online]
Available at: https://www.constantcontact.com/blog/personal-branding/
[Accessed 15 04 2024].

Thunderbird School of Global Management Team, 2021. Your Personal Brand Matters More Than Ever. [Online]
Available at: https://thunderbird.asu.edu/thought-leadership/insights/your-personal-brand-matters-more-ever#:~:text=Your%20personal%20brand%20defines%20who,to%20market%20their%20personal%20brand.
[Accessed 15 04 2024].

Comments

  1. HRApril 16, 2024 at 1:50 AM

    Personal brading topic important this is appeared.

    ReplyDelete
  2. Saranga ThilakaratneApril 16, 2024 at 6:10 AM

    Great topic selection. Presented it impressively.
    You have shown how personal brand is a unique, conscious creation of a person's public identity, including image, story, and position within communities. It's essential and must be perceived as genuine self-expressions.
    Thank you for sharing this blog!

    ReplyDelete
  3. Ambrose Chrishanthi PrasildaApril 17, 2024 at 6:39 PM

    The concept of a personal brand statement is introduced as a concise and impactful introduction to one's unique skills and experiences. Good Job!

    ReplyDelete

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